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Developing New Product Ideas
How do you decide what new products to develop? Did you know that on-line focus groups give you access to global customers, to create, validate, and promote new product ideas for a fraction of the time and money associated with traditional in-person focus groups? Contact us to help show you how to generate new product ideas quickly and inexpensively.
Creating Customer Loyalty
How do you know that the customers you have today will be loyal to you tomorrow? Did you know that companies like yours develop inexpensive yet effective early warning systems to secure your loyal customers for the long-term? Contact us to help show you how.
MDR Consulting is About Results
At MDR Consulting, we don’t offer a one-size-fits-all approach to your marketing research needs. We leverage our professionals’ broad knowledge of your particular industry, and develop a deep understanding of your marketing challenges, offering customized solutions and unique insights, enabling you to move forward with clarity and confidence.
"...While I was DCE Chair I saw Mike take DCE's strategic planning process to an entirely new level, uncovering key insights from member research and incorporating..." >>MoreOur Staff
Our firm is staffed with industry professionals from F500 companies who have been where you are. By employing innovative, proven research methods, we derive insights for your business that other firms our size just don’t provide.
Upon hire, we become part of your extended team, committed to your success. At MDR Consulting, our commitment to you is captured in one simple statement . . . Consider it Done.”
MDR Consulting
Michael D. Ross, President
Services Offered
MDR Consulting uses proven research methods to meet your unique marketing challenges, including:
- Qualitative Research, including on-line and in-person focus groups, plus in-depth-interviews, to explore overall market perceptions of your brand
- Quantitative Research, employing a variety of multivariate analytical approaches, to describe with clarity your brand’s market opportunities
- Strategic Planning, to convert what we’ve learned into actionable steps to move your business forward
Industry Focus Areas
Our client focus areas include a variety of different industries, including:
- Higher Education
- Healthcare
- Insurance & Financial Services
- Manufacturing
- Not-For-Profit
- Retail
- High-Tech
- Travel & Tourism
Visit our Partnerships Area and see how we have helped others reach their goals.