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Developing New Product Ideas
How do you decide what new products to develop? Did you know that on-line focus groups give you access to global customers, to create, validate, and promote new product ideas for a fraction of the time and money associated with traditional in-person focus groups? Contact us to help show you how to generate new product ideas quickly and inexpensively.
Creating Customer Loyalty
How do you know that the customers you have today will be loyal to you tomorrow? Did you know that companies like yours develop inexpensive yet effective early warning systems to secure your loyal customers for the long-term? Contact us to help show you how.
Partnerships
MDR Consulting is a marketing consulting firm that helps companies better connect with their customers. We offer fully-integrated marketing research services through a hands-on, highly-personalized approach. Unlike traditional marketing research firms, we deliver actionable customer insights to you that give you a distinct competitive advantage. And we always deliver to you on-time and under-budget.
Our Staff
We have a team of Fortune 500 marketing and research professionals with 150+ years combined experience, across a wide range of industries, including higher education, healthcare, insurance & financial services, manufacturing, not-for-profit, retail, high-tech, and travel & tourism.
Our clients hire us because we connect them with their target customers’ needs and wants in a way that most marketing research firms can’t. We convert our clients’ customer data into information and actionable insights, enabling our clients to move forward with clarity and confidence.
Clients we have worked with include:
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Mike's strong reputation & MDR Consulting
"...While I was DCE Chair I saw Mike take DCE's strategic planning process to an entirely new level, uncovering key insights from member research and incorporating these insights into our existing management processes, enhancing the way DCE will serve its members for years to come. Mike's willingness to partner with our leadership team, his knowledge of the healthcare industry and the products used to treat people with diabetes, gave us the confidence to boldly move forward with our member acquisition and retention strategies . If you're looking for innovative approaches to enhance the profitability of your product, company and brand, I can strongly recommend MDR Consulting as your marketing research & strategy partner."
Charlotte Hayes, MMSc, RD, LD, CDE
Chair 2007-2008
Diabetes Care and Education (DCE) Practice Group of the American Dietetic Association