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Developing New Product Ideas
How do you decide what new products to develop? Did you know that on-line focus groups give you access to global customers, to create, validate, and promote new product ideas for a fraction of the time and money associated with traditional in-person focus groups? Contact us to help show you how to generate new product ideas quickly and inexpensively.
Creating Customer Loyalty
How do you know that the customers you have today will be loyal to you tomorrow? Did you know that companies like yours develop inexpensive yet effective early warning systems to secure your loyal customers for the long-term? Contact us to help show you how.
MDR Consulting Services
Experience the kind of service MDR Consulting provides. Our staff has over 150 years of combined experience leading, developing and implementing actionable marketing & sales strategies for F500 companies. |
Our customized, proven research process is the reason for our success.
- Qualitative Marketing Research- This step consists of exploring the market perceptions about your business, focus group interviews, In-depth interviews, conducted both on-line and in-person. By leveraging the power of the internet, we have established a proven process for quickly engaging your customers and prospects on a national and international basis, while saving you the costs associated with time and travel.
- Quantitative Marketing Research- This step consists of employing the appropriate multivariate analytical approaches to describe with clarity your brand’s market opportunities. Through quantitative research, we will help you address important business challenges that may include:
- Customer Satisfaction/Loyalty
- Employee Satisfaction
- Advertising Effectiveness Testing
- Marketing Campaign Development
- Positioning
- New Product Development
- Branding
- Market Segmentation
- Strategic Planning- This step helps you convert what you have learned into actionable steps to move your business forward with clarity and confidence. Here we deal with important questions including:
- How should I best deploy my limited resources?
- What strategic direction is best for me, given my current situation and strengths?
- What messaging best resonates with my target audiences, both now and in the future?
- Which go-to-market approaches would be most preferred given the difficult economic climate?
Why Choose MDR Consulting?
Most consultants are prepared to simply offer you DATA and an INVOICE. Not MDR Consulting. You need more than data and an invoice. You need INSIGHT and SOLUTIONS. MDR’s approach to each and every one of our client relationships flows from three core principles:
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Partnering with clients from concept to action plan with a full range of in-house research services;
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Offering differentiated services by exceeding client expectations with high-quality, research and analytical expertise;
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Guiding change with customized solutions for your business
In sum, MDR Consulting moves beyond the role of a traditional market research firm to the role of marketing and implementation consultants, becoming a value-added, personalized resource and extension of your existing staff.
Hire us today to help you better connect with your customers to achieve your desired business results.